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Giorgetto Giugiaro

Car Design History - Automobile and Industrial Designer

Introduced in 1974, the Volkswagen Golf "(called the Rabbit in the U.S. until 1985) quickly become one of the most successful German cars in history. It had been designed by Giorgetto Giugiaro, one of Italy's leading body makers. At the time, Giugiaro could already look back at an impressive career. As an automobile designer at Fiat's Centro Stile and later at Bertone and Ghia, he had specialized in luxury cars. In 1968 he established his own firm, Italdesign, with Aldo Mantovani. Italdesign ushered in a new era in automobile design - the company offered an unprecedented range of preproduction services, from the development of models and prototypes to the calculation of production schedules and processes to plans for automation and implementation. Since then, Italdesign has worked for BMW, Hyundai, Renault, and Audi and has developed such highly successful models as the Alfasud, Fiat Panda, Fiat Uno, VW Passat, and VW Scirocco.


In the early 1970s, Giugiaro realized that the market, suffering from the effects of the oil crisis and a general recession, was ready for inexpensive small and mid-sized cars. And he has always held that the automobile industry, where large quantities of a very expensive object must be sold in a highly competitive market, needs to subject the design process to a continuous reality check. Giugiaro believes that "within a company's decision-making structure, the designer must have the courage to question whether it makes sense to launch a new product, whether it will appeal to the consumer. This may sound like marketing theory but without good design marketing is rarely successful."


His firm, Giugiaro Design, founded in 1981, is committed to functional, user-oriented products, and has developed cameras, watches, dishwashers, furniture, racing boats, trains, sewing machines, and even a new pasta shape. The firm e mphasizes technological innovation; for example, its F4 for Nikon, developed in 1988, was the first camera equipped with auto focus. The firm's work does not end with the development of a product but extends to naming, packaging, and promoting it. In recent years, Giugiaro has further broadened his scope by establishing Giugiaro spa, which produces clothing and accessories. His daughter, Laura, following in Giugiaro's footsteps, has recently introduced successful fashion and jewelry collections of her own.


Giorgetto
Giugiaro Car History

Giugiaro History

1938 Born in Garessio Cuneo
1955 Joins Centro Stile Fiat after graduating from school art anf technology, Turin
1959 Joins Bertone
1965 Becomes director at Ghia
1968 Italdesign founded
1981 Giugiaro Design founded; Compasso d'oro ( also 1984, 1991, 1995)
1987 Giugiaro spa founded: accessories, clothing

Giugiaro Car Models History

1961 BMW 3200 CS
1963 Alfa Romeo Giulia GT
1965 Fiat 850 Spider; all for Bertone
1967 Fiat Dino Coupe for Ghia; Maseratti Ghibli
1971 Alfasud
1974 Golf for Volkswagen
1982 Speedmaster Sport watch for SEIKO; Logica sewing machine for Necchi
1983

UNO for Fiat; Pr 55 office furniture for Tecno

1988 F4 camera for Nikon
1995 Lamborghini Cala
1998 Maserati Coupe 3200 GT

 

 
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Giorgetto Giugiaro

CAR > USED CAR HISTORY > Giorgetto Giugiaro


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TITLE: Giorgetto Giugiaro Cars at Auto Lemon - Used Car History Check

Cars Directory: Giorgetto Giugiaro Auto, Automobile, Automotive, Car, Cars, Classic, Classic Car, Used Cars, New Cars, Used Car, New Car

Site Description: Giorgetto Giugiaro Used Car History reviews and guide on classic and older model cars. Including car designers from Italy and Germany. Learn history of cars from classic, exotic, used, new to prototype model cars.

Cars Topics: Giorgetto Giugiaro Classic Cars, Price, Prices, For Sale, Part, Restoration,
Classifieds, Classified ads, pictures, muscle car, picture, and photo , CARFAX, KELLEY BLUE BOOK, USED CAR HISTORY, VIN number, VIN SEARCH, Lemon Check