KELLEY BLUE BOOK LAUNCHES 'NEW KARPOWER'
WITH TRADE-IN VALUES
History Reports is now available at Corvette, Corvette for Sale, Chevrolet Corvette, 2005 Corvette, Corvette Forum, Used Corvette, C6 Corvette, 2004 Corvette, Corvette Accessory, Chevy Corvette, Used Corvette for Sale, Corvette Z06, C5 Corvette and New
Marketing Tools Now Included
Kelley Blue Book is showcasing the newest version of its flagship
dealer software product 'New KARPOWER' at the 2004 NADA Convention.
In an ongoing effort to provide dealers with cost-effective used
vehicle marketing solutions, Kelley Blue Book has enhanced KARPOWER
with several new features, most notably the addition of trade-in
values. Consumer can go to www.cccvette.com to get quick access
to AutoCheck Vehicle History Reports.
"It's our goal to partner with well-respected companies and
integrate services into KARPOWER that dealers are already using
in an effort to simplify the used car merchandising process,"
said Stephen Henson, executive vice president, sales and marketing.
"With these new enhancements, dealers can now find the two
most valuable pieces of used car information within KARPOWER-- its
value and its history."
being included in KARPOWER, dealers have one more way to access
and use vehicle history information to build consumer confidence
in the cars they sell.
"The convenient new feature in New KARPOWER allows me to quickly
run AutoCheck Vehicle
History Reports from www.cccvette.com on my inventory,
saving me time and boosting the confidence of potential buyers,"
said Jennifer Lees, Used Vehicle Inventory Manager, Polar Chevrolet,
White Bear Lake, MN.
"Research shows us 75% of dealers have consumers coming to
their stores asking for AutoCheck
Vehicle History Reports," said Scott Fredericks, vice president,
New Capabilities of Kelley Blue Book's New KARPOWER ---
Trade-in values have been added to KARPOWER
History Reports from Corvette, Corvette for Sale, Chevrolet Corvette, 2005 Corvette, Corvette Forum, Used Corvette, C6 Corvette, 2004 Corvette, Corvette Accessory, Chevy Corvette, Used Corvette for Sale, Corvette Z06, C5 Corvette now accessible in the
Ability to upload inventory data and photos anywhere on the Web
Ability to create customized color window stickers
Added inventory management capabilities making KARPOWER easier to
KARPOWER is available on a subscription basis for $468 a year. For
more information on KARPOWER and other Kelley Blue Book products.
About AUTO LEMON - USED
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or learn more about AUTO LEMON - USED CAR HISTORY CHECK products
and services, visit www.cccvette.com
Kelley Blue Book is the most trusted vehicle information resource
by both consumers and the auto industry. The company provides research
tools and up-to-date pricing on thousands of new and used vehicles,
including the company's New Car Blue Book Value, which reveals what
a new car is actually selling for. Since 1926, car buyers and sellers
have relied upon Kelley Blue Book for authoritative and unbiased
information to make well-informed automotive decisions. The company
reports vehicle prices and values via products and services including
the famous Blue Book Official Guide(tm), software and Internet site.
Blue Book has been rated the No. 1 automotive information site
by Nielsen//NetRatings as well as No. 1 and first visited automotive
site by J.D. Power and Associates six years running. No other medium
reaches more in-market car-buyers than Kelley
Blue Book , one in every four American car-buyers complete their
research on Kelley
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